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Real Estate Photography For Multifamily Marketing

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Progressively more renters are apartment hunting online, so having high-quality photography is a major key to the success of your rental property marketing. The perfect photo will grab the attention of potential residents and visually present your property in a way that goes beyond words. This blog post will capture the significance of real estate photography while sharing tips for taking amazing photos that will entice prospective residents to look no further than your property. 

Why is photography important?

Photography is important because it is a prospect’s first impression of your property. You know the saying, “You only get one chance to make a first impression”. It applies to your property too! Many renters search for apartments through rental listing sites, so you have a limited amount of time to draw them in. Typically, your photos will impact a prospect’s decision to click on your listening or book a tour of your building, so having high-quality, up-to-date photos of your rental property online is a must! 

Should I do my own real estate photography or hire a professional?

Now that we’ve covered the importance of real estate photography, you’re most likely wondering if you should take the photos or hire a professional. Honestly, that depends on your budget. 

DIY photography can be very time-consuming and require a lot of effort, but you’ll save money in the long run. Additionally, DIY photography has come so far that you probably have an impressive camera in your hand or back pocket right now. (Your smartphone, duh!) Thank today’s advances in technology for all the tools and features on your smartphone that you can use to take high-quality photos of your building. Not to mention, as long as it’s within your budget, you can purchase a digital camera too! Their prices usually range from $300-$900. 

For those who aren’t a fan of DIY, you can always hire a professional. You might not save money, but you’ll definitely save time and top-quality photos are guaranteed. Think about it. It may be worth the investment. 

How much does it cost to hire a professional photographer? 

Hiring a professional real estate photographer can cost you on average anywhere from $100-$250 per apartment. However, the total cost will depend on how many photos you want and how many apartments you need to shoot. It’s also common for photographers to charge by the hour, which can start at $100 and go up to $200 per hour. 

Real estate photography tips

Now it’s finally time to share some basic tips for you to keep in mind when snapping your photos. Remember, poor-quality photos can cause potential residents to overlook your property, so make sure you take some mental notes. 

Here are the top four tips for fabulous real estate photography: 

  1. Have good lighting 
  2. Plan staging techniques
  3. Capture multiple angles 
  4. Highlight amenities and special features

How will anyone ever know how beautiful your property is without marketing efforts? They won’t! And that’s why real estate photography is so essential. Using it to highlight how your property can provide the ultimate residence experience will certainly lead to increased engagement, more tours booked, and more leases signed.

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